Daveland Art Corner Header PhotoDAVELAND > Disneyland > Tomorrowland > Art Corner / Art of Animation

BACKSTORY (Sept. 5, 1955–1966): The original location of the Art Corner on opening day was in the alley-way between The Red Wagon Inn Restaurant and the Plaza Apartments. Once Tomorrowland was completed, it was moved to a building next to the Flight Circle and Moonliner. The interior was decorated with a whimsical French looks, as if you were browsing through the streets of Paris for original art bargains. Merchandise at the Art Corner included postcards, flip books, artist prints, art supplies, Walt Disney Animation Kits, and original hand-painted Disney animation cels priced at 75¢ and up. The Art of Animation exhibit opened in May 1960 next to the Art Corner; it had been part of an international exhibit used to promote the release of “Sleeping Beauty” that showed how animation worked. Jack Olsen was a Disney Studio background artist in charge of the studio’s retail venues within Disneyland. Olsen turned “trash into treasure” by selling thousands of Disney cels at the Art Corner instead of letting them be destroyed. Each cel had a gold seal placed on the back of the cel with the words: “This is an original handpainted celluloid drawing actually used in a Walt Disney production. Released exclusively by the Art Corner at Disneyland. Anaheim, California. Copyright Walt Disney Productions.” A number of Disney Studio artists such as Roy Williams (also a Mouseketeer) drew sketches and caricatures for park guests from the late 1950’s until the early 1960’s. The Art of Animation exhibit next to the Art Corner opened May of 1960. When the “New” Tomorrowland construction began in 1966, the Art Corner became history. Olsen’s nephew, Scott, recently contacted me with these memories: “We used to get a lot of sample Disneyland stuff in the 1960’s, then Disney World stuff in the ‘70’s. We had a lot of Art Corner stuff, too—mostly pens and pads. I remember my uncle got my parents a gold embossing machine and they embossed ‘Disneyland’ on pocket comb cases. My have times changed!”

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Disneyland Art Corner letterhead

Here is the info that Disney put out about The Art Corner cels that they sold:

Many visitors to the Art Corner in Disneyland have asked for further information about the Walt Disney "Originals" which can be purchased there. The following details may be helpful:

WHAT ARE THEY?

Walt Disney "Originals" are the actual hand painted drawings used in filming a recent Walt Disney picture.

NOT COPIES

They are not copies, transfers, decals, or duplicates of any kind—but the actual hand painted art work done individually byt he artitsts at the Walt Disney Studio in Burbank, California.

HOW ARE THEY USED?

In making an animated cartoon, each drawing varies slightly as it carries out a certain action. When photographed an dprojected on a motion picture screen at the standard rate of 24 individual pictures per second, the illusion of movement is created. The Flip Books sold at the Art Corner illustrate, in a simple manner, this same principle.

WHY ARE THEY ON CELLULOID?

The drawings are hand inked and painted on transparent celluloid slides (called "cels") in order that the Background may be seen through each drawing.

EXCELLENT SOUVENIRS

Walt Disney "Originals" are sold in an attractive souvenir envelope and stiff backing to make for easy mailing. Just addres them and mail them here at the Art Corner. Postage is 18¢ to anywhere in the United States and stamps may be purchased when you select your picture.

As these pictures have universal appeal to young and old alike, we feel they are a most excelletn and appropriate souvenir to own or to send to your friends and folks back home. YOU WILL HAVE THE SATISFACTION OF OWNING A TRUE WALT DISNEY "ORIGINAL" - a picture which will never have an exact duplicate.

Attractive mattes and frames to suit your individual color scheme are available at the Art Corner for your convenience.

Price $1.25 each
Plus Postage .18
Total $1.43
(in Calif. add 3% sales tax)