BACKSTORY: After 2005, Jason Wu and Integrity Toys took over the Gene Marshall collection.
From the now defunct Gene Marshall website:
The Gene doll debuted at Toy Fair in February of 1995. The immediate response by collectors was a positive one, with many rejoicing at a new doll finally breaking a decades-old monopoly on the fashion doll world. Rabid on-line attention to Gene convinced Ashton-Drake, the original manufacturers, to continue and expand the line.
Gene’s philosophy of hands-on play and ‘out-of-the-box’, personalized collecting and became the incentive for countless doll lovers. A vast cottage industry of private designers, at every level of accomplishment, made and traded in, among other things, meticulously sewn, miniature, twentieth century dress.
The story-driven dolls and separate fashions became a standard within the doll world with numerous like-sized fashion dolls from other companies following. At the same time, new dolls within the Gene line were being introduced, first as characters in the 2000 book “Gene Marshall, Girl Star”, and then as dolls from Ashton-Drake. Over a period of ten years more than a million dolls and an equal number of costumes have been sold worldwide.
Now, following the announcement at Toy Fair 2006 that Jason Wu and his team would produce Mel Odom’s Gene, the future looks brighter than ever for this most beloved character. Under the tutelage of Jason Wu, a new dawn is upon Gene Marshall, girl star.
Miss Marshall occasionally resides in New York, although her heart will always remain in Hollywood.
Gene’s “retirement” with Integrity occurred in Spring 2010.